Pre-Production encompasses all the tasks that need to be completed before shooting video occurs. Requirements vary from project to project, but what follows is a synopsis of some of the most common tasks that need to be completed within the Production process. The first thing we need to do is find out all about the needs and requirements for your video project. This is known as the "Creative Brief". We'll ask you a few questions during our initial conversation, which can be either in person or on the phone, in order to identify all the different components of the video. A lot of our clients even have an example of some videos that they have seen that they like and can point us towards. That's always really helpful. Once we know all about what you need, we'll use that information to provide a formal quote to you. The quote will include the time it costs to shoot and edit the video and any other costs that might be necessary to complete the project such as, casting, crew, props, locations, wardrobe, music licensing, etc. There are many tasks that may need to be completed during the pre-production phase of video production including: Concept Development, Scriptwriting, Storyboarding, Casting, and Location Scouting. Whether or not these individual tasks need to be completed for your video depends on each individual video’s needs and requirements.

Production refers to the time that you are actually shooting video. This can be several hours up to several days based on your videos' individual needs/requirements. Once all the pre-production planning has been taken care of, we will set a date to shoot any video that needs to be shot. This can include interviews, or actors on screen, plus any b-roll that is necessary for the video. B-roll usually consists of individual shots of the product that the subject onscreen is referring to. That way you have something more interesting than just a talking head on screen. The key to having a great shoot is to have all the pre-production planning completed and THEN setting a shoot date or dates.

Shooting video can be as simple as one person with a camera, like when you are shooting live presentations. Or, it can require a camera, lights, sound, and potentially other crew in addition to a videographer. When our crew person or crew persons arrive, they will have a predetermined amount of time that is needed to set up the lights, camera, and sound equipment before the shoot begins. Then, each shot on the shot list is recorded until it is satisfactory. After the shoot, there will be a predetermined amount of time needed to break down all the lights, camera, and sound equipment and load it out of the location.

In video post-production, the term "editing" is a specific term used to describe the process of cutting video together in a video editing program. For the rest of the world, the term "editing" is used to describe everything that happens after the video is shot. This process is also called Post-Production. The amount of editing or post-production that your video requires will depend on a number of different factors, such as; how much video was shot, graphics needs, music search and licensing, color grading, and audio post production. All of these are post-production tasks. The goal of post-production editing is to make a first draft of the video for our clients review. At this milestone, you will give us feedback on the first draft of the video. Finally, we'll use this important feedback so we can make revisions and ultimately complete a final, approved video.

When the production process is completed and you approve the video, Kirkland Video Production will deliver a high-resolution digital copy of the video for your use. We can deliver this to you via any popular file transfer service, like dropbox, wetransfer.com, or whatever works best for you, if you have some other method you prefer. If you need copies of the video in different codecs and file formats for specific uses, just let us know. We can accommodate almost any request. We've been asked to deliver videos that can be shown on YouTube, Vimeo, The Internet, Television, DVD, Projector screens, TV's turned on their side with specialized codecs at industry trade shows, and much more. We will figure out all the technical issues for playing back your video so you don't have to!

Corporate marketing videos are created to tell your company's "story". The objective of a corporate marketing video is to promote your company and its values and mission. The target market for corporate marketing videos are your company's potential customers, partners, and investors. So, the video will usually consist of interviews with thought leaders within your company and b-roll of the organization. Alternatively, corporate marketing videos can be created using stock graphics, animations, and voice over narration. The final video is usually posted on the corporate website and social media channels that host video, like YouTube.
Companies also produce corporate marketing videos for Search Engine Optimization purposes. Properly promoted video campaigns can confer search engine advantages over your competition. This is because a properly optimized video with great titles, tags, and description has a much better chance of showing up in the organic search rankings than a company home page. Therefore, a lot of companies begin their video production efforts with corporate marketing videos. If the corporate marketing video isn't exactly what you are looking for, check out some of the other categories of videos that we make...we've helped out with tons of custom video project requests.

Product Marketing videos are created for one reason: To sell a company's products or services. The target market for the videos are the company's target customer or sponsors, in the case of IndieGogo or Kickstarter campaign videos. Typically, the product marketing video will show the features and benefits of the product and end with a strong call to action. This can be accomplished with stock graphics, photos, animation, and voice over narration, or it can be a live person on screen demonstrating the product.
Many companies need assistance with writing a script for their product marketing video. Kirkland Video Production is fully staffed with highly skilled script and copywriters that are happy to assist in bringing your script to life for the video. If a product marketing video isn't exactly what you are looking for, check out some of the other categories of videos that we make.

All companies need great employees. But, how do you attract top talent to your company? One way to do this is with recruiting videos. These videos give you a chance to highlight your company's "DNA" and talk about why potential employees should consider working there. Recruiting videos often consist of interviews with though leaders within your company, like Directors, CEO, Hiring Managers, HR Folks, etc., along with b-roll of a lot of diverse, happy employees enjoying their jobs.
Many companies add these videos to their YouTube or other Social media channels in order to beef up their content. Links to the videos can also be sent directly to prospective employees. If a recruiting video isn't exactly what you are looking for, check out some of the other categories of videos that we make.

Training videos are created to train customers how to use your product. Sometimes companies produce these for internal use to train their employees. The video usually consists of a live person doing a demonstration along with some close up shots of the product or technique that is being demonstrated. Alternatively, Training videos can be created using stock graphics, animations, and voice over narration. The final video is usually posted on the corporate website and social media channels that host video, like YouTube.
If the Training video isn't exactly what you are looking for, check out some of the other categories of videos that we make.